From our discussions with Mark and the general feel we had about his restaurant and its patrons, a few things came clearly through: in our concept we had to continue the perception that Pasta D'Arte is a small "boutique" type restaurant with an increasing number of devoted fans. Patrons are treated like family: Mark knows them by name and even details about their lives, relatives, professions. Pasta D'Arte has regular sold out wine tasting diners. We understood that our website design and the correlated graphic design for its menus should only enhance this image perception and increase the restaurant's popularity well beyond its surroundings.
SOLUTION
We designed Pasta D'Arte's website to reflect its welcoming warmth. We decided that Mark's personal imprint is so important that his photo should be present on the landing page together with other crucial elements to his restaurant: a centralized online table assisting the restaurant's small size; instant access to Pasta D'Arte's popular upcoming events; rich imagery to showcase Mark's culinary artistry. We developed a complex yet very user friendly Content Management System that would allow quick and efficient processing of the online orders supporting detailed personalization of the meals.