Laszlo is a good listener and a shrewd marketer. He denies workaholism accusations on the premise that if one loves what one does it hardly can be defined as work, much less hard work. With a background in graphic design and extensive online marketing expertise, he runs Image Factory much like a Swiss watch factory. Perfectionist? Maybe, but clients are happy, and due to referrals, Laszlo does not have to spend on advertising.