We are your San Diego experts in restaurant website design, e-commerce, menu graphics design and mobile website design for restaurants
Image Factory is specialized in outstanding custom websites for developers and construction companies in San Diego and Southern California
We design websites for hospitals, clinics, doctors, medical professionals, and medical schools in the San Diego area
Image Factory developes and designs in San Diego websites for educational institutions of any size, from day care centers to Universities
We specialize in Search Engine Optimized top ranking real estate and rental websites in San Diego and Southern California
We design highly successful e-commerce websites and mobile websites for online retail stores in San Diego and Southern California
Now in San Diego, Image Factory has 12 years experience in website design, graphic design, and high online visibility for the special events industry
Image Factory provides affordable enterprise-class web presence solutions and website design for San Diego small businesses and professionals
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Who we are and how we do it
An impact on your image
Image Factory is a team of professional web presence and brand developers specialized in designing your online image to become meaningful and profitable. Just like a factory of ideas, we creatively manipulate the technological and marketing tools available today to turn your online goals into an immediate reality.
We know you come to us because you want complete, fast results. Therefore, Image Factory packed a comprehensive lineup of specialized services that include:
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naming
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professional logo design
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full graphic design
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pre-print preparation
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custom website design
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landing page design
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custom e-commerce development
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online applications
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mobile website design and development
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interactive systems
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content management
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online business management applications
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search engine optimization
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organic search engine marketing
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search engine marketing campaigns
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online, social media, and off line marketing
With over 12 years of expertise, our methodology is simple and efficient: Image Factory comes in, audits, evaluates, and investigates the assignment, identifies the strategy, presents a proposal, implements and follows up on the solution.
Image Factory ’s ability is ignited by challenge and fueled by the success of its patrons.
Welcome to Image Factory!
The first meeting
It’s a good presumption that we don’t know anything about you or your business. So, we might start our dialog with some questions like these:
- Professionally, how would you define yourself?
- What is your business model?
- Who are your clients?
- Who is your competition?
- Why do you think you need an online presence?
- How do you think it could benefit you?
- How soon?
- Does your budget include online marketing?
- What are your favorite websites?
- Which websites you dislike and why?
Routinely, our first meetings turn out to be a very productive exchange of ideas. Allow plenty of time, and bring along a notebook. At the end of this meeting you should know that you made the right choice coming to us.
Why how we work could work for you
First we study your best competitors to learn the approach that granted their success. We cross-reference and discuss the information to pinpoint their unique or overlapping benefits and to steer clear of their pitfalls. We will include this knowledge in our original concepts for you to encompass everything positive that serves your purpose.
Then, just like good actors able to morph into their characters we plunge into a project by placing ourselves into the shoes of your client. This perspective allows us to design the optimal image you desire to project into their minds about your brand, business, and products. From this level of understanding we can conceptualize your logo, the look and layout of your web pages, the right color scheme, an intuitive navigation scheme to easily lead visits to your desired conversion, and a general look, behavior, and atmosphere of your website that would translate in the best user experience possible.
We know we have a fraction of a second from the moment a visitor lands anywhere on your website to grab their attention; we then need to focus their interest on what you have to offer, convincing them to buy your product. This, as you well know, is not an easy task: it takes originality, imagination, deep marketing knowledge of human behavior and psychology, astute functional design, and a lot of applied common sense. Simply put, your website should work just like anything else in life: to get what you want it would take looks, brains and that pinch of luck none of us controls.
But what we do control is the rock solid programming platform built into your web pages. Behind the pixel perfect looks and streamlined front end functions we develop your content management system that empowers you to independently master the full content of your website as you please. You will be able to take orders, change prices, add pages, edit text, integrate multimedia, upload photos, manage your contact lists, and communicate with your current and potential clients through newsletters and promotional offers. We test and debug your fully developed website to be compatible on the popular browsers. We make sure your entire system is stable for the long haul and technically fully compliant. We optimize in minute details each page for instant display and minimal memory consumption. Then, we optimize your website to its bone marrow, so that search engines would fly instead of crawling to your best keywords, indexing all your pages for maximum exposure in search results.
All of the above are not special treatment but rather our job for each of our clients. Based on Image Factory’s track record, we believe we master the tools to empower your website with all these ingredients for success.
Far from declaring ourselves satisfied once we took your project to the deployment of the fully developed website, we stay alert and follow for years the trajectory of your web presence. This is neither stalking nor a guardian angel's mission. We feel we owe this to you and to our project. Client satisfaction is not a matter of choice, it is our culture. We build strong and lasting relationships with our customer base because your success grants ours, but also because we care. You have entrusted us with your online bread and butter, we must prove we deserved your trust and return the favor.
Is this the “old fashioned” way of doing business? Well, we believe that good manners, professionalism, care for what we do and whom we do it for will never go out of styleTools to harness information
Computers understand data and Image Factory understands computers. For many of our clients, computers are still mysterious and convoluted tools, and may use them for basic functions such as word processing, e-mail, and browsing the net – which is fine. But Image Factory can empower our clients with instruments that could change forever their ability to manage the operations of their businesses. Computers can analyze and organize essential data, manage it, automate the access, and generate the information in such way that the entire overview of the data gains unexpected meaning and all the pieces of a complex activity fall into place. For all these intricate actions, computers use and understand databases. Most of the applications Image Factory creates are by employing databases to work for our customers. All Content Management Systems and Online Management Systems developed by us have the backbone of databases, intelligent storage rooms of your data interconnected to each other and able to analyze information and feed it in any format wherever is required.
While computers have enormous capacities to process data, Image Factory has the brains, the most advanced human tool, to make them work for you.
While computers have enormous capacities to process data, Image Factory has the brains, the most advanced human tool, to make them work for you.
What makes a website design good?
What stops visitors to click away from a webpage? What web design invites going deeper inside a website? What determines visitors to buy?
Image Factory abides by 10 elemental rules of effective website design (not necessarily in that order):
- Usability: website design should be user-centric for successful and profit-oriented web design.
- Quality: high-quality text and photo content are as important as the design that supports them.
- Focus: website design should streamline users’ attention, leading them to the goal, sale or product.
- Visibility: effective text, colors, and graphic elements should define key interest points in one glimpse.
- Simplicity: web page design should help users find instantly the sought information or product
- Spacing: allowing balanced, calculated spaces ensures the strongest page content visual impact.
- Organization: logically structuring web page content and navigation leads to quick conversions.
- Optimization: web pages should be universally compatible, lightening fast, and crawler-friendly.
- Moderation: inventiveness and creativity in design should be firstly justified by function and scope.
- Testing: a successful website design should be determined by the end user, not by us or our clients.
Why you might need a facelift
Using obsolete technology on your website might make you lose money every minute of each day. Those who think that the universal availability of broadband has solved the problem of their slow loading pages, should think again: it is also broadband that has diminished to milliseconds the user's patience to wait today for a slow loading webpage. And those who thought their all Flash website was hot and trendy now face the harsh reality of being invisible to both search engine crawlers and I-pads, I-phones and I-pods.
Why your animation kills your traffic?
In the early years of the new millennium having a "flashy" all animated website seemed to be an attractive idea. However, today an all Flash built website is practically invisible both for search engines and Apple portable devices. Here is what Steve Jobs candidly wrote in an open letter in April 2010 to Adobe: "HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins like Flash." A few years ago there was a lot of hype around Adobe’s promise to release a search engine friendly version of Flash, but that still did not happen. While Flash remains still a great application, it is a major handicap for those of you who adopted it even as an insert for large graphics on your landing pages.
In addition to being ignored by search engines and Apple portables, Flash websites are difficult if not impossible to edit without costly programming services. Almost none of them have a content management system available for easy updating of the Flash websites. Basically, if you own an all Flash website you have a beautiful corpse floating on the web that nearly no one gets to visit and admire.
Image Factory creates websites with technologies that are all HTML5 compliant, yet we design vibrant pages that invite to interaction and are compatible with all Apple products. We will quickly convert your Flash website into a lightweight, accessible, dynamic, scalable and easy to update website that will actually serve your SEO interests.
Why music on your webpage is not a sound idea?
Even before Flash became a rave, contrary to common sense website owners thought it’s a good idea to add music to their web pages. Back then when “You’ve got mail!” and dial up were still common, visitors would have to agonize until huge sound files would download only to be finally chased away by the same blaring musical passage playing over and over. It is hard to believe but even now many such websites have not been updated. Worse, even today some website owners “embellish” their online pages with such torturous sounds.
Broadband has radically diminished patience. Even simple web pages that are not optimized for speedy display will lose visitors. Add to that large video files, heavy graphics, or large photo files. This is what Steve Lohr wrote in his March 1, 2012 New York Times Technology article “These days, even 400 milliseconds - literally the blink of an eye - is too long, as Google engineers have discovered” and "Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web," said Harry Shum, a computer scientist and speed specialist at Microsoft. “Four out of five online users will click away if a video stalls while loading” continues the article.
Image Factory fully understands the quest for speed online. When we revamp your website, not only that we design optimized pages carrying lightweight graphics and code, but also our content management systems automatically convert large photo files into an optimal quality/size ratio at upload. This way, we make sure that when we pass you control over your content your updates will always stay small and your web pages will keep their original optimal loading speed.
Image Factory launches cross-platform HTML5 mobile websites
Introducing Image Factory’s latest capability addition: we now build mobile websites using the most recent JQuery Mobile technology launched in March 2012, a unified, HTML5-based user interface system for all popular mobile device platforms, built on the rock-solid jQuery and jQuery UI foundation. Its lightweight code is built with progressive enhancement, and has a flexible, easily themeable design.
Image Factory's mobile websites are developed to take advantage of the latest HTML5 and CSS tricks providing app-like capabilities that work on any mobile device. By using JQM's JavaScript library we offer a far better alternative to the inflexible, native mobile applications dedicated to a single platform. Our JQM mobile websites have broad support for the vast majority of all modern desktop, smartphone, tablet, and e-reader platforms. This broad compatibility gives you the ability to reach billions of people on all their mobile devices. Combine these capabilities with Image Factory’s know-how to develop mobile e-commerce content, and the result will be a mobile store that’s not only easy to use, but easy to find on Google as well.