First we study your best competitors to learn the approach that granted their success. We cross-reference and discuss the information to pinpoint their unique or overlapping benefits and to steer clear of their pitfalls. We will include this knowledge in our original concepts for you to encompass everything positive that serves your purpose.
Then, just like good actors able to morph into their characters we plunge into a project by placing ourselves into the shoes of your client. This perspective allows us to design the optimal image you desire to project into their minds about your brand, business, and products. From this level of understanding we can conceptualize your logo, the look and layout of your web pages, the right color scheme, an intuitive navigation scheme to easily lead visits to your desired conversion, and a general look, behavior, and atmosphere of your website that would translate in the best user experience possible.
We know we have a fraction of a second from the moment a visitor lands anywhere on your website to grab their attention; we then need to focus their interest on what you have to offer, convincing them to buy your product. This, as you well know, is not an easy task: it takes originality, imagination, deep marketing knowledge of human behavior and psychology, astute functional design, and a lot of applied common sense. Simply put, your website should work just like anything else in life: to get what you want it would take looks, brains and that pinch of luck none of us controls.
But what we do control is the rock solid programming platform built into your web pages. Behind the pixel perfect looks and streamlined front end functions we develop your content management system that empowers you to independently master the full content of your website as you please. You will be able to take orders, change prices, add pages, edit text, integrate multimedia, upload photos, manage your contact lists, and communicate with your current and potential clients through newsletters and promotional offers. We test and debug your fully developed website to be compatible on the popular browsers. We make sure your entire system is stable for the long haul and technically fully compliant. We optimize in minute details each page for instant display and minimal memory consumption. Then, we optimize your website to its bone marrow, so that search engines would fly instead of crawling to your best keywords, indexing all your pages for maximum exposure in search results.
All of the above are not special treatment but rather our job for each of our clients. Based on Image Factory’s track record, we believe we master the tools to empower your website with all these ingredients for success.
Far from declaring ourselves satisfied once we took your project to the deployment of the fully developed website, we stay alert and follow for years the trajectory of your web presence. This is neither stalking nor a guardian angel's mission. We feel we owe this to you and to our project. Client satisfaction is not a matter of choice, it is our culture. We build strong and lasting relationships with our customer base because your success grants ours, but also because we care. You have entrusted us with your online bread and butter, we must prove we deserved your trust and return the favor.
Is this the “old fashioned” way of doing business? Well, we believe that good manners, professionalism, care for what we do and whom we do it for will never go out of style