Today 90% of the information that is produced by a global organization (and all web sites are “global” on the World Wide Web) is relevant to an international audience – yet on average only 10% is delivered in their language.
Last week Image Factory translated a brochure into 5 different languages. Then our graphic designer dropped the translations into the brochure. However, the translation of a website may not be that easy...
Under normal circumstances, for web sites, any text format could be converted in HTML as long as the web site has its own content management system or it is under construction. As far as symbols and special characters (such as translations into Arabic, Chinese, or Cyrillic) there are programming adjustments to be done in order for those characters to display correctly in browsers.
In addition there is some research to be done as far as Search Engine Optimization and keywords, because in different cultures and different regions chances are that different keywords predominate for the same products or services showcased on the clients' web sites.