A positive shopping experience is the determinant factor for gaining the repeat business of a user. According to a survey by Interactive Week, out of every three people who begin putting things into a web site's shopping cart, only one completes the transaction and buys something -- two out of three abandon the transaction.For an e-commerce web site, the bottom line is not the number of hits (how many times visitors clicked on your pages while visiting) or how many times your web site was visited, but how many of those visits converted into a purchase. After all, if there is a large discrepancy between a flood of visitors and your conversion rate, you should start thinking: either your e-commerce solution is too complicated (the path between your shopping cart through the credit card processing to the final purchase is a maze of steps) or perhaps your product is presented is not interesting for most buyers.
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Commerce Engine / Search Engine installation
- E-commerce/Transactions installation (catalogs, shopping cart, secure pages)