Naming
...it's the name of the game
Finding a meaningful and easy to remember/spell domain name is a key element in defining your identity on the World Wide Web. It is best to have a domain name that matches your company name. But this might be impossible if the name has already been registered by another entity and is not available. With thousands of daily registrants, domain naming can become a very difficult task to accomplish.
Image Factory employed its resourcefulness to become the proud "godfather" naming most of its clients' new web sites.
Branding
Branding / Co-branding / Online Brand Extension
Launching a product or a product line in a new market should always start with establishing its unique identity. Whether a product is new or well established, the consumer should be able to distinguish immediately its characteristics by recognizing its brand.
Image Factory works closely with the client to understand the specifics of a product or a line of products in order to institute a remarkable online presence. We then introduce your new or existing brand to the consumer in the most favorable and effective way.
Logo
short text about...
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Makeover
a new skin for the old ceremony
For clients who want to redefine their image, reinvent their brand, add new features, or redesign existing web sites Image Factory conducts a preliminary evaluation. Evaluation studies typically have the most value when they are conducted prior to the beginning of a major overhaul. Evaluation studies go one step beyond simply understanding who our client's customers are or segmenting them into meaningful groups. These studies investigate how customers relate to our client's image, perceive our client's brand, or use our client's web site. The idea behind this evaluation is to find out what our client's current concept is (and isn't) doing to achieve the client's objectives, keep what's good and change only what is needed. Image Factory understands that for well-established businesses makeover means "refresh the look, preserve the brand recognition".