Stan Mansion
Overview:
Stan Mansion is a special events venue located in a historic neighborhood of Chicago.
Challenge: The client requested a web site that would present this classic, early 20th century monumental building and its facilities into a contemporary light to attract a mostly younger client base. Stan Mansion's location is outside the regular boundaries of the fashionable central neighborhoods: the web site was expected to level this handicap by driving large numbers of visitors and convince them that the venue has superior qualities compared to many others.
Results:
Stan Mansion is a special events venue located in a historic neighborhood of Chicago.
Challenge: The client requested a web site that would present this classic, early 20th century monumental building and its facilities into a contemporary light to attract a mostly younger client base. Stan Mansion's location is outside the regular boundaries of the fashionable central neighborhoods: the web site was expected to level this handicap by driving large numbers of visitors and convince them that the venue has superior qualities compared to many others.
Results:
- A stylish, eye-catching web site that combines innovative technical solutions with user friendly functions both in the front end navigation and the back-end administrative interface.
- Highly effective marketing tools empower the CMS with the ability to organize user databases, manage PR, and easily refresh the communications' content and look.
- stanmansion.com attracts nearly 5,000 visitors/month with no paid advertisement.
- Stan Mansion's conversion rate is so high that the facility is rented every weekend for almost 12 months ahead.