Noon O Kabab
Overview:
Noon O Kabab is a well established Persian restaurant offering fine dining and catering services.
Challenge: Rebrand a well estabilished, famous but locationally challenged restaurant and recreate Noon O Kabab's identity within its historic and ethnic parameters. Overhaul Noon O Kabab's web site into a highly efficient e-commerce online presence that reflects the restaurant's new identity and brand. Create a separate, fully functional online presence to ignite and support the effectiveness of the restaurant's catering business. Employ SEO, SEM, and guerrilla marketing methods to cost effectively maximize online exposure.
Results: Total identity and brand facelift completely embraced by Noon O Kabab from logo to all menus, restaurant look, and web site.
In 6 months from launching the new web site:
Noon O Kabab is a well established Persian restaurant offering fine dining and catering services.
Challenge: Rebrand a well estabilished, famous but locationally challenged restaurant and recreate Noon O Kabab's identity within its historic and ethnic parameters. Overhaul Noon O Kabab's web site into a highly efficient e-commerce online presence that reflects the restaurant's new identity and brand. Create a separate, fully functional online presence to ignite and support the effectiveness of the restaurant's catering business. Employ SEO, SEM, and guerrilla marketing methods to cost effectively maximize online exposure.
Results: Total identity and brand facelift completely embraced by Noon O Kabab from logo to all menus, restaurant look, and web site.
In 6 months from launching the new web site:
- Exponential increase in online visitors form 0 to over 150/day.
- From at start 0 to 6.3% consistent online conversion rate .
- Online revenue from 0 at start to over $7,000/ month.
- Top positioning in Google, Yahoo, and Bing search results for more than 10 highly popular keywords.
- Top positioning in Yelp, City Search, and other popular directories.
- Over 100 pages indexed by all major search engines.
- As a result of excellent search engine optimization top positioning in Google, Yahoo, and Bing.