LuceroOverview:Lucero is a startup catering company in the process of establishing a premier position among the ethnic/Caribbean cuisine caterers in Chicago.
Challenge: Create a remarkable identity and brand recognition for a start up in the Chicago metropolitan area - a highly competitive catering industry arena. Design an attractive web site on a limited budget.
Results: While a unique identity and brand have been created, the web site is in its final development steps. SEO and SEM have been started, and the marketing plan is being implemented. Just 3 month after launching, lucerochicago.com obtained top positions in Google and Yahoo search listings.
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