:: Web Image Factory ::\\about.wif

Welcome to Web Image Factory! We deliver outstanding websites that stand out from the crowd by using the latest technologies for Internet software development. Our websites will challenge your visitors to a new experience that will lock their interest with rich imaging, pure sound, full 3D motion, streaming media, and interactivity. Now you can have it all for less: quality web site development and complete Internet solutions at the lowest possible prices. Your web site's true life begins here at www.webimagefactory.com: on the edge of Art and Technology where Avant-garde Web Design, Aggressive Web Marketing and Affordability live together ... in one sentence!

REQUEST FOR PROPOSAL

Contact Information	Company:	Key Project Lead:
	Physical Address:	Title:
	Telephone(s):	E-mail:
	Fax:	URL:

Project:

1. How would you define this project: (please check one)	marketing communications site (company/product info, etc.)	web-based application (tool or utility)	redesign of current site
	online venture	portal	sales/e-commerce site
	web-based game or entertainment site	content-based publishing site	online presentation
	community site	adding features to current site
	Other (please explain):

2. What features/ services do you think you'll need: (check all that apply)	Identity:
		Naming	Logo Design	Branding/Co-branding/ Online Brand Extension
		Domain Name/Registration	Stationary Line
	User Interface/Front End Development/Design
		Information Architecture (navigation, organization, restructuring)	Visual (Graphic) Design	Shopping Experience Design
		Transactions (catalog and shopping cart)	Audio/Video Development	Personalization/Customization
		Chat or Discussion Areas	Content Development	Search Engine
		Localization/Globalization	Games/Contests
		Other (describe: )
	Technical (Back-End) Development
		Database Design and Integration	Community Tool Development (message boards, chat, etc.	Traffic Logging and Analysis
		Content Management System	Personalization	User Tracking (including cookies)
		Commerce Engine	Advertising and Sponsor Management	Administrative Tool Development
		Java or Application Development	Web Hosting Recommendation/Assistance
		Other (describe: )
	Web Marketing/ Strategy
		Market Study	Brand Strategy	Community Model
		Revenue Forecast Model	Online Identity Guidelines	Commerce and Merchandising Plan
		Release Strategy and Project Plan	Content and Editorial Strategy	Media Strategy
		Staffing Plan	Usability Testing	Maintenance

3. What are your objectives for this project: (check all that apply)	Create a new marketing presence on the Internet	Develop one-to-one marketing initiatives and relationships.	Establish personal contact with visitors and elicit feedback
	Develop a strong online brand (or division or product)	Explore and develop a Proof of Concept prior to committing resources to full site development.	Develop or improve online experience or online consumer purchase experience.
	Reposition an existing marketing presence on the Internet	Provide extensive customer sales or support functions.	Build a community for a particular affinity group (such as specific types of customers or strategic partners).
	Internationalize a site or portion of a site.	Provide detailed product or catalog-based information.	Establish and maintain a technological edge over your competitors
	Other (please describe: ).

3. What are your revenue or cost-savings goals and objectives: (please check all that apply)	Develop advertising-based revenue.	Develop subscription or other ancillary, transaction-based revenue.	Reduce traditional sales or support casts.
	Develop merchant or customer listing revenue.	Develop direct sales revenue for: company group; division; product etc.	Increase the productivity of internal operations (for group/division).
	Increase total sales (sales goals targets by in the first after launch).	Increase traffic to site (number of customers per in the first after launch).	Other (please describe ):

Audience:

1.	Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)
2.	Your secondary target audience?
3.	If this is a commerce site, describe their current buying experience and subsequent needs:
4.	Have you conducted any market research to define your audience(s)? If so, please share.
5.	What are the top four reasons first-time users would come to the site?
6.	What are the top four reasons first-time users would become loyal return customers?
6.	What are the top four reasons first-time users would become loyal return customers?

Industry

1.	Who are your biggest competitors?
2.	What do you like/dislike about their sites?
3.	How do you see yourself defining a competitive advantage within this industry?
4.	Can you share any current trends in your industry? The future direction of your industry as you envision it?

Brand Attributes

1.	List some adjectives that describe the site experience you want to create:
2.	If your site had background music, what type would it play: (choose all that apply)
		opera	hard rock/heavy metal	techno/ electronica/ dance	new age/instrumental (Kenny G, Windham Hill)	hip-hop/rap
		classical	swing/big band	acid jazz	oldies (50s - 60s)	country
		pop/Top 40 (Mariah Carey, Celine Dion)	soul/R+B	"traditional" jazz (Miles Davis, Duke Ellington, Ella Fitzgerald)	show tunes (Sondheim, Andrew Lloyd Webber)	folk/bluegrass
		classic rock (70s -- 80s)	funk/disco	other (please describe: )

Branding, Marketing, and Promotional Issues:

1.	Are you seeking to extend, maintain, or develop any brands over the Internet? If so which ones?
2.	Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?
3.	How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)
4.	For example, do you intend to drive traffic to your site from any of these traditional media methods? (check all that apply)
	Advertising: Print; Radio; TV; Outdoor signage campaigns	In-store promotions	Events
	Direct Mail	Giveaways	Word of mouth; feet on the street
	Other (please describe: )
5.	Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.

Budget

1.	What is your estimated budget for site development: (choose one)
	under 20k	20 - 50k	50 - 100k
	100 - 250k	250 - 500k	over 500k
2.	Do you have additional budgets allocated for:
	media?	hosting?	maintenance?

Schedule

1.	What is your deadline for selecting a web vendor:
2.	What is your estimate launch date:	or Don't know what is feasible yet
3.	Are there any external factors driving your launch date? (product launches, industry shows, etc.)

Infrastructure

1.	Do you have your own server? (choose one)
	Yes, we house our own internal server.	Yes, we currently use a hosting service.	No, but we intend to handle this ourselves.	No, and we could sure use your advice here.
2.	What legacy systems or databases are currently in place?
3.	Do you have target platforms or browsers?

Vendor

1.	What aspects of a vendor's performance are important to you? (capabilities, work style, geographical location, size, reputation, status, etc.)
2.	Are there other known details you would want to tell a prospective vendor?