Customer Center - Image Factory

Project blueprint form/Request for proposal For detailed information about our offer, please fill in the form below. One of our friendly consultans will get in touch with you as soon as possible.

Step 1 of 8: Contact Information

Company:	*Key Project Lead:
*Physical Address:	*Title:
*Phone:	*E-mail:
Fax:	URL:
Comments:

* required fields

Customer Center

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Step 2 of 8: Project How would you define this project: (please check one)
marketing communications site (company/product info, etc.)	web-based application (tool or utility)	redesign of current site
online venture	portal	sales/e-commerce site
web-based game or entertainment site	content-based publishing site	online presentation
community site	adding features to current site
other (please explain):

Step 3 of 8: Features What features/services do you think you'll need: (check all that apply) Identity:
Naming	Logo Design	Branding/Co-branding /Online Brand Extension
Domain Name/Registration	Stationary Line
User Interface/Front End Development/Design:
Information Architecture (navigation, organization, restructuring)	Visual (Graphic) Design	Shopping Experience Design
Transactions (catalog and shopping cart)	Audio/Video Development	Personalization/Cust omization
Chat or Discussion Areas	Content Development	Search Engine
Localization/Globali zation	Games/Contests
other (please explain):
Technical (Back-End) Development:
Database Design and Integration	Community Tool Development (message boards, chat, etc.	Traffic Logging and Analysis
Content Management System	Personalization	User Tracking (including cookies)
Commerce Engine	Advertising and Sponsor Management	Administrative Tool Development
Java or Application Development	Web Hosting Recommendation/Assis tance
other (please explain):
Web Marketing/ Strategy:
Market Study	Brand Strategy	Community Model
Revenue Forecast Model	Online Identity Guidelines	Commerce and Merchandising Plan
Release Strategy and Project Plan	Content and Editorial Strategy	Media Strategy
Staffing Plan	Usability Testing	Maintenance

Step 4 of 8: Objectives What are your objectives for this project: (check all that apply)
Create a new marketing presence on the Internet	Develop one-to-one marketing initiatives and relationships	Establish personal contact with visitors and elicit feedback
Develop a strong online brand (or division or product)	Explore and develop a Proof of Concept prior to committing resources to full site development	Develop or improve online experience or online consumer purchase experience
Reposition an existing marketing presence on the Internet	Provide extensive customer sales or support functions	Build a community for a particular affinity group (such as specific types of customers or strategic partners)
Internationalize a site or portion of a site	Provide detailed product or catalog-based information	Establish and maintain a technological edge over your competitors
other (please explain):

Step 5 of 8: Goals What are your revenue or cost-savings goals and objectives: (please check all that apply)
Develop advertising-based revenue	Develop subscription or other ancillary, transaction-based revenue	Reduce traditional sales or support casts
Develop merchant or customer listing revenue	Develop direct sales revenue for: company group, division, product etc	Increase the productivity of internal operations (for group/division)
Increase total sales (sales goals targets by in the first after launch)	Increase traffic to site (number of customers per in the first after launch)

Step 6 of 8: Market/Audience
Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)
Your secondary target audience?
If this is a commerce site, describe their current buying experience and subsequent needs:
Have you conducted any market research to define your audience(s)? If so, please share.
What are the top four reasons first-time users would come to the site?
What are the top four reasons first-time users would become loyal return customers?

Step 7 of 8: Competitors
Who are your biggest competitors?
What do you like/dislike about their sites?
How do you see yourself defining a competitive advantage within this industry?
Can you share any current trends in your industry? The future direction of your industry as you envision it?

Step 8 of 8: Marketing/Promotion Branding, Marketing, and Promotional Issues:
Are you seeking to extend, maintain, or develop any brands over the Internet? If so which ones?
Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?
How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)
For example, do you intend to drive traffic to your site from any of these traditional media methods? (check all that apply)
Advertising: Print, Radio, TV, Outdoor signage campaigns	In-store promotions	Events
Direct Mail	Giveaways	Word of mouth; feet on the street
other (please explain):
Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.
Budget
What is your estimated budget for site development: (choose one)
under 20k	20 - 50k	50 - 100k
100 - 250k	250 - 500k	over 500k
Do you have additional budgets allocated for:
media?	hosting?	maintenance?
Schedule
What is your deadline for selecting a web vendor:
What is your estimate launch date:
Are there any external factors driving your launch date? (product launches, industry shows, etc.)
Vendor
What aspects of a vendor's performance are important to you? (capabilities, work style, geographical location, size, reputation, status, etc.)
Are there other known details you would want to tell a prospective vendor?

Image Factory is a full service advertising agency with expertise encompassing advanced internet based management applications, marketing audit and consultancy, identity and brand building, advertising tools, and web presence facilitation.