Girl Friday
Overview:
Girl Friday is an ambitious and energetic personal concierge service with an unmistakable personality.
Challenge: In its initial shape the GirlFriday logo looked like an anatomically correct bee but for neofits it was easily mistaken for a fly; due to brand recognition concerns, the client was reluctant to make changes.
Results: Image Factory's bee is unambiguous, playful, and feminine. The original typeface was preserved to ensure brand recognition for this logo makeover.
Eventually the client enthusiastically embraced Image Factory's logo solution.
Girl Friday is an ambitious and energetic personal concierge service with an unmistakable personality.
Challenge: In its initial shape the GirlFriday logo looked like an anatomically correct bee but for neofits it was easily mistaken for a fly; due to brand recognition concerns, the client was reluctant to make changes.
Results: Image Factory's bee is unambiguous, playful, and feminine. The original typeface was preserved to ensure brand recognition for this logo makeover.
Eventually the client enthusiastically embraced Image Factory's logo solution.
Client Says:
Thank you again for all your hard work and your professionalism! I hope to be able to send MANY clients your way. If they want the best, then you have no competition!
Andreea L. Pfeifer,
GirlFriday